With the rapid rise of online coupons and the companies and publishers associated with them, one question that comes to mind, is should there be a Coupon Trade Show?
The Association of Coupon Professionals does have an annual Industry Coupon Conference. However this tends to more of an operational event focusing on barcodes and coupon clearing with only a few brands and retailers attending. What's missing are the publishers, advertising agencies and a consumer focus.
Other Internet marketing and advertising shows such as Affiliate Summit and adtech tend to only have a small component devoted to coupons.
So what do you think? Have we reached critical mass? If so, should a coupon show piggyback on an existing trade show or would you prefer to see a dedicated coupon trade show?
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